Just received an email from the Google AdSense team announcing that they’re “retiring the Google AdSense Referrals program” by the end of August 2008.
We’re constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers. Sometimes, this requires retiring existing features so we can focus our efforts on the ones that will be most effective in the long term. For this reason, we will be retiring the AdSense Referrals program during the last week of August.
They’ve also advised users to switch to either the Google Affiliate Network (part of DoubleClick which they acquired in April 2007) or the regular AdSense for content ads. They’ve also recommended to remove the referral codes and start saving referral reports for future references.
Perhaps this is a ‘natural death’ since it’s so easy to sign-up for Google AdWords and AdSense for years now. Or it’s part of Google’s grand plan to roll out its new services based off on DoubleClick’s own, which they acquired last year.
I’ve never had much success with AdSense referrals because I never really fancied using the service plus the design of their referral ads are not that much appealing or easy to integrate into the WP themes I’ve used over the years. Oh well, I know the services has done good to other bloggers.
Read the full announcement over at the Google AdSense blog.