The increase in social media usage has gone along with a rise in the number of tools to monitor and track that usage. Web users have plenty of choice here, but one tool that’s worth watching is WildFire Monitor. This is one of a range of useful tools from Wildfire Interactive, a technology company that aims to help organizations engage their social media communities. The key question that Wildfire Monitor asks is ‘who’s winning in social?’

Check Facebook and Twitter

The main WildFire Monitor page allows you to type in three Facebook page URLs and three Twitter usernames. Then you hit the compare button to compare how those pages and profiles have performed over time. One of the nicest things about WildFire Monitor is the easy stats view via a color coded chart. You can track weekly, monthly, quarterly or all stats, checking the number of fans or followers. This could be particularly useful for organizations who are trying to see how their social media efforts match up against those of their competitors, measured in simple numbers. If you want to know whether your fan base is increasing or whether your competitors are gaining the edge, then this is the perfect tool.

Get Social Media Alerts

What’s more the daily trend tracking can be combined with weekly alerts which allow you to receive these key metrics in your inbox and WildFire soon plans to add another feature, providing customized social media guidance based on your key metrics. This will be a great feature for those just starting out in social media, and even for those who want to refine the techniques they are using to gain fans and followers.

Build Social Media Campaigns

Signup for this tool is free at the moment, but you’ll have to pay to use WildFire’s other award winning tool, the campaign builder. This is how you can attract and engage your customers. This tool allows you to create branded campaigns such as contests, giveaways, sweepstakes, surveys and so on and publish them both on your website and on your chosen social networks. Interactivity will draw your customers in and keep them loyal – and you’ll be able to track the growth in your fanbase with WildFire Monitor.

Other Users

Who else could use the monitoring tool? Well, it’s not just corporations who can benefit from this type of campaign and monitoring. All kinds of organizations can improve their social media performance this way – non-profits, small businesses, agencies – and even individual bloggers looking to gain some social media traction. Only you can decide whether to use WildFire Monitor as a stand alone tool – and peek on what your fellow bloggers are doing – or to go for the full suite of tools and launch an interactive campaign. Pricing for the campaigns starts at $5 apiece plus $0.99 per day and goes all the way up to customized white label solutions.

WildFire Monitor is a nice addition to the range of social media monitoring tools already available – check it out!

This post is written by Lior Levine, a marketing consultant for a web hosting company that lists the top 10 website hosting companies. Lior also advises for a company that specializes in personalized oncology services.

• Finally, integrated Facebook & Twitter Login to WordPress comments (0)
• Sony launches Internet TV in the Philippines (0)
• Twitter client: Switching from Gwibber to Turpial (0)
• Review: HTC ChaCha (0)
• My favorite/top tech brands (0)