On candidates ‘appeal to emotion’ tactics

When candidates resort to ‘appeal to emotion’ tactics like portraying themselves as once poor, oppressed or victims of election cheating during the last election, I cannot help but roll my eyes or face-palm my self with disgust and frustration.

Never mind the platform, never mind the issues, never mind if the candidate would tell you a straight lie just to get across your sensitive side and win over your sympathy vote, these kind of politicians simply make my stomach churn and wonder if God has really forsaken the Philippines.

During this campaign, especially in the local elections, I’ve heard more than just hilarious and even ridiculous campaign jingles, I’ve heard recorded speeches from candidates that goes something like this:

Mga kababayan, ako po si _______________________, tumakbo sa pagka-Vice Mayor noong nakaraang halalan ngunit hindi pinalad na manalo. Kaya ngayong darating na eleksyon, ako naman ay tumatakbo sa mas mababang posisyon ng Konsehal. Kaya, umaasa po ako sa inyong suporta na mabigyang pagkakataon na makapaglingkod sa taumbayan.

“My fellow townmates, I am _____________________, I once ran for Vice Mayor during the last elections but was unfortunate. That is why this time around, I am running for a lower position of Councilor. I hope that you will [finally] give me the opportunity to serve the public.”

After hearing that message while crossing a busy hi-way in Dasmariñas, Cavite, I cannot help but think that Manny Villar isn’t the only one who’s become desperate in convincing people to vote for him this coming May 10.

And if that wasn’t low enough, involving one’s family members in the act of appealing to the electorate’s emotions is simply hitting rock bottom. Perhaps this is the reason why so many showbiz personalities have some edge over their ‘trapo’ counterparts during elections.

If Philippine elections will go on like this, perhaps it would save the nation a whole lot of trouble and expenses if we just select our new leaders via talent contest shows on television that are so popular these days.

I’d like to hear what Vice Ganda, Tuesday Vargas or Direk Jose Javier Reyes would have to say about Manny Villar, Noynoy Aquino, Jojo Binay, Erap Estrada and the rest of the clowns, I mean candidates this coming elections.

3 Replies to “On candidates ‘appeal to emotion’ tactics”

  1. why always manny? tsk, tsk.

    'appeal to emotion' is a slate based on facts.

    Filipinos are emphatic but also wise not to give sympathy votes. 🙂

  2. You don't have to go this far – every political candidate who prioritizes gimmicks over discussing issues and taking a stand irritates me. They're all just wasting our time.

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