This is officially the last week of the 1st semester, Finals exams are up next week, good luck to all students out there because one more big challenge and it’s a much deserved semester break is next. It means more time for me to spend online blogging and blog-hopping.
Mozilla is preparing something big or just something in the back burners – Firefox 3 has scored a Guinness world record and the latest upgrade to it was just released it would seem that Firefox is doing well. Perhaps a big marketing blitz to promote Firefox is on the drawing boards.
They really want to know the mind-set or preferences of Firefox users today – most questions dwell on technical stuff like tabs, anti-phising features, browser speed etc. It’s like they’re asking us which features do we really, really want in a browser nowadays.
Asking us for help – Some of the questions made me feel a bit guilty about making Google Chrome (there I’ve said the magic words!) my de facto web browser. I recall how I use to be a proud promoter of Firefox to my friends and online now it has all slowed down the moment Google Chrome landed on my laptop.
Lastly, here’s the clincher:
Is there anything Mozilla should either start — or stop — doing to drive greater awareness, education, word-of-mouth or press in your market?
My answer was simple,
Do a more proactive marketing campaign, like those “I am Mac” ads or something. Stop relying on a third-party to do this for them because good relationships could suddenly end and turn ugly. Right Google?
Anyone else who took the survey too? What are your thoughts about it?