New data from Nielsen says that Microsoft’s Bing/Live search has overtaken Yahoo! as the #2 search engine in the United States.
For the first time, MSN/Windows Live/Bing Search overtook Yahoo! as the #2 search engine in the U.S. with a 13.9% share of search volume in August 2010, a 0.25% delta increase from the previous month. Although Google saw little change in its month-over-month search volume, it still dominates the search market, accounting for 65% of all U.S. searches.
And it’s not because Google had suffered a decline when it has stayed put with 65.1% of the US search market. Simply because Yahoo! has been on a decline as a search engine in recent years. Yuga has taken notice too, commenting that Yahoo! has started to focus on being an internet portal rather than a search engine with its recent activities.
Recall that Microsoft and Yahoo! had a deal in 2009 where Microsoft would power Yahoo! search and this has started just last month. Does the future mean that Yahoo!’s search engine will be absorbed or sold off to Microsoft? They tried back in 2008 but things fell apart between the two companies, much to the jubilation of Google. But they can always try again right?